These SEO interview questions will help recent graduates or beginners who are applying for an SEO job. These questions are mainly focused on beginner-level SEO job interviews.
SEO Interview Questions and Answers for Freshers
Here is the top list of commonly asked SEO interview questions and answers for freshers.
1. What makes a website search engine friendly?
Many factors will affect the search engine friendliness of a website. The factors include keywords, quality content, titles, metadata, etc. The factors will help to rank a website by search engines and get top position on search engine results pages. Therefore, the websites can be easily found by a user.
Related article: How to Find the Best SEO Company in Kerala, India?
2. How do you measure SEO success?
There are different ways to measure the key performance indicators (KPIs) to measure the success of SEO. The success can be measured based on the increase in the traffic to the website or a particular landing page, increase in conversion rates, driving traffic for a particular keyword phrase, etc.
3. How did you learn SEO?
The answer to this question will change according to your individual situation. But the potential employer might want to know your expertise in SEO. So you must ensure to convey your skills in the field to the employer to get the job. Read some SEO Starter Guide to be more familiar with the terminologies related to SEO.
4. Which SEO tools do you regularly use?
There are multiple webmaster tools offered by Google, Moz SEO tools, All-in-One SEO plugin which is used for WordPress websites, Answer the public SEO tool, and many more. You must be familiar with all these SEO tools to talk about these. Your answer should make the interviewer understand you are an experienced SEO professional.
5. How do you approach keyword research?
First of all, you should tell the keyword research tools you are familiar with. Also, you should make sure to communicate how you use each tool. For example, if you use Google Keyword Planner for keyword research, you must explain how you utilize different features offered by that platform to get better results.
6. What is link building and its importance?
Google is constantly trying to find which search results are relevant for the user. In addition to relevancy, credibility is also a criterion for Google to rank the website. The search engine looks to see if other websites which have higher authority have liked our website. If so, that means the content is worth linking which makes it relevant. Therefore, link building is important in SEO.
7. What are backlinks?
Backlinks are also known as inbound links, incoming links, one-way links, etc. They are the links to a website from an external source. Google considers this as a ranking factor and pages with a high number of backlinks tend to have better search engine visibility. When you are looking for a job opportunity in the best SEO company, your knowledge about backlinks is very crucial.
8. What is page speed and its importance?
Page speed refers to the loading speed of a website. Page speed is important in SEO because a faster loading page provides a better user experience to site visitors which is why Google takes that into account. Optimizing the page using different methods including reducing image sizes, enabling compression, reducing redirects, etc. will boost page speed.
9. What method do you use to redirect pages?
Commonly a 301 redirect is the best way to redirect a page. Because it passes on all the SEO authority of the existing URL. Search engines can recognize and index this type of redirect.
10. How can you do SEO for videos?
Videos are growing very popular on the internet. Video is a great tool to get target audiences’ attention and therefore share and backlinks. But to make the video seen by the audience SEO is required. A junior SEO consultant must pay attention to keywords, page titles, and video descriptions to increase visibility.
11. Which meta tags matter?
The page title and meta description are very critical for SEO. A page title or SEO title has a significant role in ranking because it is the title that appears on search engine results pages. It must have a keyword to rank as well as it must be compelling so a user wants to open it.
12. What are the differences between no-follow and do-follow links?
No-follow links make the search engine bots or crawlers not follow a certain link. This is used on the links which you don’t want the search engines to crawl or index. All other links are considered do-follow links and search engine bots will follow them to rank.
13. Which SEO factors are you can’t control?
The biggest SEO factor which you can’t control is Google. The exact way Google ranks a website is unknown. The company does not make its search algorithm public. But if you are looking for an SEO job, then you must study the best practices and constantly look for changes in Google webmaster guidelines.
14. What is on-page vs off-page SEO?
On-page SEO or on-site SEO are the factors you can directly control like website content, keywords, page structure, page speed, internal linking, etc. Whereas off-page SEO or off-site SEO includes the factors such as backlinks, guest content, local listing, and more. In off-page SEO, another important technique is social media marketing services which are used to drive traffic from social media platforms like Facebook, Instagram, etc.
15. What are some black hat SEO practices you should avoid?
There are several black hat SEO practices that are not ethical and risky. Those SEO practices include buying links, spam comments, copying content from another site, cloaking, keyword stuffing, etc. Manipulating Google rankings using these methods can lead to lower search rankings or even cause a site to disappear from search results entirely.
16. What is the difference between SEO and SEM?
SEO stands for Search Engine Optimization on the other hand SEM stands for Search Engine Marketing. SEO deals with optimizing the web pages, creating relevant content, keyword research, and more to get traffic from organic search results. But the goal of SEM is to get traffic and visibility from both organic and paid searches.
17. What are the qualities required in order to be effective in an SEO consultant role?
An SEO professional must have good research and analytical skills. They must be familiar with different analytic tools and CMS platforms like WordPress. The professional should possess the ability to spot trends and adapt to change. Expertise in other digital marketing tactics is also good for the role.
18. What are the different types of SEO?
On page SEO (On site SEO): It refers to all the measures taken directly within the website to improve the website’s position in the search rankings.
Off page SEO (Off site SEO): It doesn’t happen directly on the website. Off-site SEO includes link building, social media marketing, local SEO and more.
Conclusion – SEO Questions and Answers for Beginners
Aspiring SEO consultants must have in-depth knowledge in SEO to land their dream job. There are many web design companies in Kerala, India offering SEO services and learning the SEO questions and answers for interview will let you get the job in these companies.
Visit the page to apply for SEO jobs in Kochi suitable for your expertise.