Having a strong online presence is essential for companies looking to stand out. Your success may be strongly impacted by the CMS you choose for your website. A strong option for companies looking to build an effective and influential online presence is the HubSpot CMS. Here, we look at the top 7 advantages of designing your website with the HubSpot CMS.
What is HubSpot CMS?
HubSpot is a one-stop shop where you may discover a variety of solutions with exceptional capabilities. Over 24,000 clients contact HubSpot each week, according to a survey.
Now that you know HubSpot CMS is a standard edition of the company’s content optimization system (CMS), you may infer its popularity and high-quality services.
If you want to combine your website and marketing activities, CMS is the finest platform. The feature-rich content management tool supports the expansion of your business by offering all marketers an intuitive and completely integrated solution.
It provides a wide range of unthinkable alternatives that make it a valuable solution for businesses.
Everything you need to do to expand your web presence is available in one simple-to-use panel with the HubSpot CMS. This guarantees that everything is interconnected and that everyone reports to the same location.
This means that users will be able to manage their website, run A/B testing to see what’s working, and get concise feedback all from a single login.
Because it offers a platform, you may continue to use WordPress for your blog while switching to a content management system for your primary website and landing pages. This will be absolutely clear to your visitors.
Your website’s CMS is its foundation. Due to its control over a number of factors, including:
- Website design
- Website content
- Website performance
- Social media integration
CMS can automatically interface with off-site advertisements, customer relationship management systems (CRM), email, and other marketing tools because it contains an integration mechanism.
Top 10 Benefits of Using a HubSpot CMS
1. HubSpot CMS fully integrates into Hubspot’s CRM and marketing
The seamless integration of HubSpot CMS with the company’s marketing and customer relationship management (CRM) platforms is unquestionably one of the feature’s most important advantages. Businesses now have an all-in-one solution thanks to this integration, which unifies operations for sales, marketing, and customer service onto a single platform. Because of this, organizations can run their entire operation using HubSpot, streamlining their workflow and encouraging improved teamwork.
A full perspective of your client’s journey is also provided through HubSpot’s CRM and CMS connectivity, improving your ability to provide individualized experiences. This in turn improves client relationships and promotes expansion.
2. HubSpot CMS has an intuitive drag-and-drop interface
One of the greatest web design software options, the HubSpot CMS, has a user-friendly drag-and-drop interface that makes developing and managing your website a snap. You don’t need to have a lot of technical knowledge to develop appealing, polished web pages, regardless of your level of design expertise. This makes it possible for companies to maintain an updated and pertinent website, expanding their online presence and increasing interaction.
3. Unified website themes
The unified website themes of the HubSpot CMS are yet another noteworthy aspect. This function enables consistent branding and design throughout your website, resulting in a seamless and eye-catching online presence. A cohesive theme guarantees that your brand’s identity remains constant across all of your content, including your blog, product pages, and landing pages. This builds audience awareness and trust.
4. In-depth strategic contact attribution reporting
Companies get access to this type of reporting thanks to HubSpot CMS. This function offers insightful data about the operation of your website and the conduct of your visitors. You can refine your marketing efforts and raise your return on investment by knowing which channels and content are generating conversions.
5. SEO recommendations home screen
You may view SEO recommendations just inside HubSpot. This priceless tool provides customized recommendations to optimize your content for search engines, increasing the visibility of your website to potential clients. By improving your SEO, you raise your likelihood of appearing higher on search engine results pages, which will bring in more visitors and possibly more sales.
6. Easy content creation
With ChatSpot, HubSpot’s content AI helper, creating engaging content is easier than ever. This tool can help you with content writing. Therefore, you can easily create high-quality content that will encourage audience interaction and keep them coming back for more. With AI’s help, you can make sure your content is always interesting and relevant, which will improve the functionality of your website and the reputation of your company.
7. Responsive by default
Templates from HubSpot that use the Manager tool’s drag-and-drop interface are responsive by default.
You must first read through its documentation and extensive method before making any modifications if you want to tweak or modify it to create custom-coded templates.
Be prepared to do some little CSS work to fix certain issues here and there. On CMS platforms, the majority of themes are responsive by default.
8. Smart Content
The HubSpot CMS’s best feature is smart content. The customer persona, behavior, and any other information you have about the contact will all be taken into account when personalizing the content CTAs on your website.
This strategy will increase lead conversion and improve user experience.
The ability to divide contacts into split pieces for any information you collect makes contact list membership the most magical feature of CMS.
Now, trying to create sensible content won’t automatically make your website better.
Your preparation and approach, together with your attention to detail in observing the appropriate personalization breakpoints, will determine the extent of your success.
9. Google AMP Support
AMP stands for Accelerated Mobile Pages, and in a nutshell, if you add specific markups to your sites, Google will load them rapidly on mobile devices, giving the searcher a quick experience.
Additionally, Google gives these pages a higher ranking than non-AMP pages, and there are various strategies that can greatly increase your site’s exposure and organic traffic.
Your pages can be manually marked up without worrying. Since it only applies to blogs, it will not be applicable to website pages or landing pages.
10. Built-in CDN & SSL
Two crucial elements, the content delivery network (CDN) and the SSL, are absent from many WordPress-powered and other DIY-oriented websites.
It comes standard with CMS. Due to the presence of CDN and SSL, HubSpot provides a quick and secure solution that requires no setup.
Related Article: The Best Content Management Systems for Creating Your Website
How To Migrate Content from Another CMS To HubSpot?
Every day, more and more people are using HubSpot. However, there are still a good number of laggards who wish to profit from HubSpot CMS but are unsure of how to convert their content.
The procedure is challenging. There are several things to watch out for, including:
- Maintaining URL structures on websites
- Redirecting URLs to new websites
- Maintaining uniformity among pages and matching descriptions
- Maintaining consistency among HTML markups like alt text and header kinds
- Implementing domain forwarding.
The actual conversion process, however, is very straightforward. On paper, it at least appears that way. Here is an explanation:
- Create a HubSpot template for your website, either by using one of the ready-made options or by hiring an expert in web development.
- Create an XML file using data exported from your current CMS. Your content’s title, post, URL, author, data, tags, categories, meta description, featured image, and comments should all be included on this page.
- Last but not least, upload your blog content to your HubSpot CMS.
Even though there are only three steps in the migration process, each one requires some significant work. Businesses typically hire developers to do this task and reduce any risks.
Useful Article: Advantages of WordPress for Creating Business Websites
Closing Thoughts on HubSpot CMS
HubSpot CMS is a valuable tool for companies looking to improve their online presence and expedite content management procedures because of its indisputable benefits. It is a top choice for businesses trying to maintain their competitiveness in the digital sphere due to its user-friendly interface and powerful features.
Frequently Asked Questions
How Much Does HubSpot CMS Cost?
Every wonderful thing has a cost. However, if it helps your firm expand, it is an investment rather than an expenditure. However, you may be interested in knowing the specifics of your investment.
- Professional: HubSpot CMS’s Professional tier costs $300 per month, however, you can save 10% if you choose to pay for the entire year at once.
- Enterprise: At the Enterprise tier, HubSpot CMS costs $900 per month or $10,800 annually.
Why should I use HubSpot CMS?
In contrast to other CMS programs, the HubSpot CMS collaborates with its CRM to identify and rank demands in marketing, sales, and customer support simultaneously. Because of this, HubSpot is frequently referred to as an all-in-one inbound marketing solution. Also, HubSpot CMS’s seamless social media integration is useful for optimizing social media marketing strategies, allowing businesses to effortlessly schedule, track, and analyze their campaigns across multiple platforms.
How does HubSpot CMS differ from other CMS platforms?
A cloud-based content management system (CMS) called HubSpot CMS aids companies in building and maintaining their websites. Additionally, it is a dynamic and adaptable platform that offers a variety of features, including a drag-and-drop website builder, integrated digital marketing tools, a mobile-friendly design, and built-in SEO capabilities.
Does HubSpot CMS offer SEO optimization tools and features?
Yes, HubSpot CMS offers a superb selection of SEO optimization features and tools, including SEO advice, SEO tools, Google Search Console integration, training, etc.