Beginners Guide on SEO Techniques to Improve Rankings

seo techniques

This article explains the best SEO techniques for beginners.
These days, we already become acquainted with the term ‘SEO’. We know what Search Engine Optimization is and how it can succeed for you, it is time to follow professional SEO Techniques. As a beginner, you don’t need to worry about how it will work for you and how you will apply all the stuff on your site. After reading this content, you will know where you need to start and what should you do to make your post optimized for google search.

Top SEO Techniques to Increase Traffic for Your Website

Get started with the best SEO guidelines.

Keep an eye on Search Standings

Use the Google toolbar to monitor the search standing of your site. It will let you know where to change and what to change to boost up the Google ranking.

Select the appropriate URL

How do you know what your visitors want to see from your site and your posts? Choosing the right URLs is the main part of maintaining SEO for your site. Select URLs carefully to make your site search engine friendly. Proper use of URLs will increase visits to the site and it will make the site simple and easy to use.

Check out the google Search Engine Optimization Starter Guide for more white hat SEO tips.

Map the Site

Mapping your site is the best way to let your visitors easily find out what they are looking for. It is one of the most effective SEO tips to improve organic rankings. It is also helpful when SEO spiders will track your site.

Authentic Descriptions

Add text to all of the pictures on your website. People will search for specific text, not images. Therefore, you should use keywords as well in the description of each image so that it is easily found.

Avoid Flash

Visitors generally don’t like flashy texts. So it would be wise to avoid using flashes if you want to make your posts search engine optimized.

Use Public Media

You can distribute links through social media like Facebook, Twitter, and other sites as well. It is the most conventional and easy way to make your posts public as it will reach a huge community. You can write a short description when you are providing links to social media like 140 words.

Link to any renowned site

Sometimes the simplest way to push more visitors to your website is by developing sound relationships with well-known websites. You can contact webmasters to get some renowned websites’ links in exchange for links to your own site.

Make steady content

Fresh content is the main demand for your website. People will visit your website only when you will provide generous information. Make your writings related to your business as well as informative. Use keywords through your content and try to update it with the flow of time. If you are able to provide what people want, you don’t have to worry about the ranking of your site.

On Page SEO Techniques

On-page SEO is also known as on-site SEO. The things you do on the web page rank higher on search engine result pages. The best SEO technique includes creating high-quality content, optimizing images, improving headings, and more.

Use the Best Keyword Research Techniques

If you want that your writings or post to be noticed, you need to be careful about placing keywords effectively. To do so, at first, find out the appropriate keywords which are searched many times by the visitors. If you want to make your site competitive, you need to include the right keywords. Be careful and maintain strategy while using keywords. Using keywords 2-3% is good but if you use more, it will be seemed like stuffed.

Off Page SEO Techniques

Off-page SEO is also known as off-site SEO. This strategy contains the things you do outside the website to increase the website visibility. Link building strategies, social media marketing, business listings, etc., belong to this method.

Use Link Building Techniques

Backlinking is the easiest process to increase the number of visitors to your website. Backlinking will let the visitor find what they are looking for. It is one of the effective SEO techniques to improve rankings. Utilize backlinks carefully and strategically. Don’t use backlinks many times.

White Hat SEO Techniques

White hat SEO techniques involve using strategies that improve SEO rankings based on search engine guidelines. The rankings will boost your website’s visibility and attracts your target audience. Any good SEO campaign will focus more on white hat SEO techniques as the core of their approach. Techniques that are generally used in white hat SEO include:

  • Implementing top SEO techniques using accurate keywords
  • Keyword research and keyword integration
  • Rewriting meta tags for better relevance
  • Backlinking to sites that are relevant and valuable
  • Link building through writing valuable content for the target audience

Latest SEO Techniques and Tools

List of advanced SEO techniques and SEO tools to boost search engine rankings to your website.

  • SEMrush
  • Ahrefs
  • Moz
  • Google search console
  • Google Ads keyword planner
  • All-in-One SEO


What is the best SEO technique?

We can specify an SEO technique as the best. Different SEO experts utilize different SEO strategies to improve the SEO ranking of your website. These techniques will increase the site’s visibility and attract more potential customers to the website. Each technique can have its own merits and limitations. The expert SEO professionals will use the best SEO technique suitable for your website.

How many types of SEO techniques?

There are mainly 6 types of SEO techniques are there.

On-site SEO: On-site SEO is also known as on-page SEO. This technique involves optimizing the website content and other elements on the website. Optimizing individual web pages can have a positive impact on the website ranking on search engine result pages. The main goal of on-page SEO is to help search engines, like Google, Bing, etc., recognize your website for the keywords you want to rank for. This SEO technique involves auditing your current website structure to find the areas that need improvement to get desired search engine ranking.

Off-site SEO: Off-site SEO is also known as off-page SEO. The strategies performed outside the website to improve the website visibility are referred to as off-site SEO. The primary goal of this SEO technique is to make your site come across as authoritative, trustworthy, and relevant compared to your competitors. Off-page SEO involves link building, social media marketing, and more.

Technical SEO: Technical SEO is one of the top SEO techniques to help search engines to crawl and index your website. Also, technical SEO helps search engines understand the relevance of your content which makes them boost your web page rankings in more relevant keyword searches. From mobile-friendliness and schema markup to website loading speed, the technical SEO experts will ensure that your website leverages every technical aspect so you can outrank your competitors in organic search.

White hat SEO: White hat SEO is the optimization technique that obeys the rules and regulations of the search engines like Google’s search engine guidelines. White hat SEO includes tactics that enhance your website’s ranking on search engine results pages while upholding your website’s integrity and staying within the search engines’ terms of use.

Black hat SEO: Black hat SEO techniques are a set of unethical techniques that don’t obey search engine guidelines. Link spamming, paid link building, keyword stuffing, and many more are examples of this technique. Using the black hat SEO techniques can boost your website ranking quickly. But there is a high chance for your website to go through some penalties by Google for violating the terms and guidelines.

Gray hat SEO: Grey hat SEO is somewhere in the middle of white hat and black hat SEO tactics. It comprises the techniques that can give quick results and it uses the methods which are ethically wrong but won’t break Google’s webmaster guidelines.

How do you use SEO techniques?

Follow the suggestions given below to improve your website’s SEO ranking.

  1. Publish relevant, authoritative content
  2. Update your content regularly
  3. Insert metadata
  4. Have a link-worthy site
  5. Use alt tags

Author Bio is a professional web design and SEO company cochin, Kerala, and the expert search engine optimization consultants at the firm help to keep the clients’ site in the top-ranking position.

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